Every so often a brand comes along that does not just sell a product, it changes the standard everyone else gets measured against. For us at BTB Dog Supplies, Naturaw raw dog food is exactly that brand. We stock dozens of raw ranges on our shelves, and we would never claim one brand suits every dog, but Naturaw has earned a permanent place in our fridges and freezers for reasons that go well beyond a nice label.
If you have not come across it yet, Naturaw is a family run raw food company based near Wetherby in North Yorkshire. They make every recipe themselves, in their own production kitchen, using high welfare British meat and completely plastic free, compostable packaging. That combination of quality and genuine environmental responsibility is rare in the pet food world, and it is a big part of why we chose to bring it into BTB.
What Makes Naturaw Raw Dog Food Different
There is no shortage of raw food on the market, so what actually sets Naturaw apart? A few things, and they all matter.
First, Naturaw makes its own food. Some raw brands buy in ready made mince and simply repackage it. Naturaw does the whole process themselves, from sourcing high welfare cuts from British farms to mincing, mixing and packing everything on site at their own facility. That means they control every stage of quality, right down to the exact ratio of meat, bone and offal in each recipe.
Second, the packaging. Naturaw was built around the idea that raw feeding should not come at the planet’s expense, so every pack is completely plastic free and compostable. It sounds like a small thing until you have gone through a few months of raw feeding and realised just how much plastic a typical multipack habit creates. Naturaw’s approach quietly solves that.
Third, and this is the detail that genuinely impressed us, Naturaw became the first raw dog food manufacturer in the world to achieve certified B Corp status, in recognition of its standards across environmental impact, staff wellbeing and community responsibility. They also run their production facility on solar power and have been recognised with a King’s Award for Sustainable Development. These are not marketing claims dreamed up for a label, they are independently verified standards that very few food brands, let alone pet food brands, ever reach.
From a Family Kitchen to a Dedicated Production Facility
Naturaw’s story started the way a lot of the best pet food brands do, with one dog. Their Ridgeback, Louis, was struggling with chronic ear and skin irritation that several dry food brands could not resolve. After switching him to a raw diet, his family saw a real change, and that experience became the foundation of the business. What began as a small family operation moved into its own dedicated raw food kitchen in 2015, then grew through several larger premises before settling into a 20,000 square foot facility at Thorp Arch, Wetherby, now supplying well over a hundred independent stockists and thousands of customers across the UK. We are proud to be one of those stockists.
A Range Built Around Real Feeding Needs
One of the things we appreciate most about Naturaw is that it is not a one size fits all brand. The range is genuinely built around how different dogs and different owners actually feed.
Their Original range keeps things simple with veg free mince made from quality meat, bone and offal, which suits owners who prefer to add their own fruit and veg or who are feeding dogs with sensitive stomachs. The Forage range goes further, blending high welfare meat with organic vegetables, fruit and botanicals for a nutritionally complete, ready balanced meal. Real Simple is their newer line for owners who want an honest, straightforward complete recipe without any fuss. And their treat range, named affectionately after the brand’s two founding dogs, Louis and Ada, gives you a plastic free way to reward good behaviour between meals.
Having that spread on our shelves means we can genuinely match a Naturaw recipe to what a dog needs, rather than squeezing every customer into the same product.
Why BTB Chooses to Stock Naturaw
We know that switching to raw, or choosing between raw brands, can feel overwhelming, and we never want to pressure anyone into a particular way of feeding their dog. What we can say is that when we look for brands to put on our shelves, we are looking for the same things Naturaw has built its whole business around: honest ingredients, high welfare British sourcing, and a level of transparency that lets you see exactly what you are putting in the bowl. At the end of the day, you can only feed the best you can, and having a brand like Naturaw available locally makes that easier for Tewkesbury dog owners to do.
Raw feeding is not the right fit for every household, and that is a completely valid choice. If you are considering it, it is always worth doing your own research into safe handling and storage, since raw diets need a bit more care in the kitchen than a bag of kibble. The PDSA has a balanced guide to raw feeding that is worth a read before you make any changes.
Finding Naturaw at BTB
You can see our full range of Naturaw recipes, from single protein minces to the complete Forage range, on our Naturaw brand page. If you are new to raw feeding or simply curious whether Naturaw would suit your dog, pop into our shop at Unit A, Newton Farm, or get in touch and we will happily talk you through the options.
As with any change to your dog’s diet, especially if they have an existing health condition, allergy or are a puppy, senior dog or pregnant or nursing, it is always worth having a quick chat with your vet first. They know your dog’s individual needs best, and can help you feed with confidence.
